Thursday, May 7 • TBA
When Your University is the “Best,” “Cheapest,” “Easiest,” and “Most Amazing”: Addressing the Conflict Between College “Rankings” and Information Literacy

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Universities often rely on rankings from outlets such as U.S. News and World Report and other externally-sourced metrics as tools in recruitment and retention. But what happens when university administrators and marketing staff utilize rankings from unreliable sources? The presenters will discuss their efforts in investigating the legitimacy of a number of rating sites used in promotional materials at their home institution. The presenters will also discuss the scope of this problem nationally, by presenting how these rankings are used by other colleges and universities, and how this type of information use is sabotaging information literacy efforts on campuses.

Participants will
  • analyze the widespread practice of citing substandard rankings in higher education.
  • formulate ideas that address the use of substandard information sources in marketing colleges and universities.
  •  strategize ways to convince campus leaders of the conflict between potential marketing techniques and information literacy.


Sarah Fabian

First Year Experience Librarian, Eastern Michigan University

Suzanne Gray

Information Literacy Librarian, Eastern Michigan University

Thursday May 7, 2020 TBA
TBA 1275 S Huron St, Ypsilanti, MI 48197, USA

Attendees (1)