This event has ended. Visit the official site or create your own event on Sched.
Back To Schedule
Wednesday, May 6 • 12:00pm - 1:00pm
Re-Imagine the Way You Market E-Learning Resources Using Trends from a Nationwide Survey

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Are you struggling to raise awareness of your e-learning resources? This interactive presentation will share results from a nationwide survey on how to market e-learning materials to faculty. Results from the survey suggest that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. Presenters will provide recommendations for increasing the awareness of e-learning resources on your campus and share how we changed our own practice. Attendees will participate in small group brainstorming activities on how to utilize results to re-imagine e-learning marketing at their own institutions.

Participants will:
  • Critically examine their own e-learning marketing strategies in order to determine their effectiveness.
  • Engage in small group brainstorming activities in order to adopt or adapt e-learning marketing strategies at their own institution.
  • Be able to synthesize results from the nationwide e-learning marketing survey in order to re-imagine e-learning marketing at their own institution.

avatar for Jen Saulnier Lange (she/her)

Jen Saulnier Lange (she/her)

Online Learning Librarian, Washington State University
Jen is the Online Learning Librarian in the Research Services Unit at the Washington State University (WSU) Libraries. Jen creates and manages online learning materials and tutorials, along with being the liaison to WSU's Global Campus. In addition to instruction, Jen provides in-person... Read More →
avatar for Teagan Eastman

Teagan Eastman

Online Learning Librarian, Utah State University
Teagan is Utah State University’s Online Learning Librarian where she focuses on creating online learning materials, instructional design and technologies, user experience, and supporting USU’s large distance education program.

Wednesday May 6, 2020 12:00pm - 1:00pm EDT