LOEX 2020

Are you struggling to raise awareness of your e-learning resources? This interactive presentation will share results from a nationwide survey on how to market e-learning materials to faculty. Results from the survey suggest that active, tailored marketing strategies which utilize the traditional liaison model tend to be the most successful. Presenters will provide recommendations for increasing the awareness of e-learning resources on your campus and share how we changed our own practice. Attendees will participate in small group brainstorming activities on how to utilize results to re-imagine e-learning marketing at their own institutions.

Participants will:

• Critically examine their own e-learning marketing strategies in order to determine their effectiveness.
• Engage in small group brainstorming activities in order to adopt or adapt e-learning marketing strategies at their own institution.
• Be able to synthesize results from the nationwide e-learning marketing survey in order to re-imagine e-learning marketing at their own institution.